‘Destination Weddings’ is a growing Niche market, that has impacted tourism destinations all over the world. India is one such destination, which is emerging as a popular wedding destination. A recent study has shown that wedding market in India is more than INR One hundred thousand crores, of which INR Twenty five thousand crores is the share of destination weddings. The wedding industry in India is expected to register a growth of 25 to 30 percent in coming years.
There is ample reason for India’s high potential in destination wedding sector. The country has a blend of diverse, exotic and beautiful locations suitable for all tastes and occasions. To name a few, India has, the Lake City Udaipur for Pretty weddings; Pink City Jaipur and Sun City Jodhpur for Royal marriages; Goa for beach weddings and Kerala for weddings in the midst of backwaters.
Many more wedding destinations are emerging in India. One such mesmerising location experienced recently is ‘The Savoy’ in Mussoorie (see pics). A 117 years old heritage property, located at over 6500 ft. above sea level and overlooking the Himalayas, ‘The Savoy’ had the unique combination of history, natural beauty and pleasant weather. A dream wedding destination indeed.
Days are not far when India would outpace our competitor countries, namely Thailand, Malaysia, Mauritius, Turkey and Maldives, which have so far attracted Indians for destination weddings.
To make India, a leading wedding tourism destination in the world, all stakeholders in the tourism sector need to integrate their efforts and to brand India as a prominent destination for weddings through aggressive promotion and marketing.
